Buying a VIP ticket on Ticketmaster isn’t just about getting a better seat-it’s about turning a concert into a full experience. If you’ve ever wondered what actually comes with those flashy VIP packages, you’re not alone. Many people assume it’s just front-row seats and a backstage pass, but the truth is more layered, and sometimes, less glamorous than you think.
What’s Actually Included in a VIP Ticket?
There’s no single answer. Every artist, venue, and tour decides what goes into their VIP package. That means one band’s VIP might include a meet-and-greet, while another’s only gives you early entry and a merch discount. Common perks you’ll see across most packages include:
- Priority entry - Skip the main line and get in 30 to 90 minutes before general admission
- Exclusive merchandise - Limited-edition shirts, posters, or vinyl you can’t buy anywhere else
- Early access to the venue - Get a better spot near the stage before the crowd floods in
- Complimentary food and drinks - Often a bar or snack station just for VIP guests
- Reserved seating - Usually in the first 10 rows, or in premium sections like loge or club seats
- Meet-and-greet - A short photo op or handshake with the artist (not always guaranteed)
- Exclusive lounge access - A quiet space to relax before or after the show, sometimes with private restrooms
Some high-end packages even include hotel stays, transportation, or after-parties. But don’t expect a full concert with the band unless it’s explicitly stated. Most meet-and-greets last under a minute. Don’t go in expecting a 20-minute chat-you’re lucky if you get a quick smile and a handshake.
How Do You Buy VIP Tickets on Ticketmaster?
You can’t just search for "VIP tickets" and find them on the main event page. Here’s the real process:
- Go to the artist’s event page on Ticketmaster
- Look for a tab labeled "VIP Packages" or "Premium Tickets" - it’s usually below the regular ticket options
- Click it. You’ll see a list of available packages with prices and perks listed
- Choose your package and add it to your cart
- Complete checkout like normal
Important: VIP packages are often sold separately from regular tickets. You can’t upgrade a regular ticket to VIP after purchase. If you see a "VIP" option, it’s only available during the initial sale. Once those are gone, they’re gone.
Some artists release VIP packages during a fan club pre-sale. If you’re serious about getting one, join the artist’s official fan club. That’s where the best access often goes first.
Why Are VIP Tickets So Expensive?
A VIP package can cost 3 to 10 times more than a regular ticket. A $120 seat might turn into a $1,200 VIP experience. That’s not just for the merch or the early entry-it’s about scarcity and demand.
Artists and promoters use VIP packages to maximize revenue. The more you’re willing to pay for an experience, the less you care about the price. Ticketmaster doesn’t set these prices-they’re created by the artist’s team. The platform just handles the sale.
Also, VIP packages often include costs that regular tickets don’t: merch production, staff for meet-and-greets, security for exclusive areas, and even the cost of giving up prime seating. That $1,000 package might only net the artist $300 after all expenses.
Still, if you’re a superfan and this is your once-in-a-lifetime chance to see your favorite band, it’s not just a ticket-it’s a memory. And for some, that’s worth it.
Do VIP Tickets Guarantee a Meet-and-Greet?
No. And this is where people get disappointed.
Many VIP packages list "potential" meet-and-greet opportunities. That means it’s not guaranteed. Artists cancel, get sick, run late, or decide last-minute that they don’t want to do it. Touring is exhausting. Some nights, they’re too tired to shake hands.
Check the fine print. If it says "subject to artist availability," assume it might not happen. If it says "guaranteed meet-and-greet," then you’re safe. But those are rare.
Pro tip: If you’re buying for a special occasion-like a birthday or proposal-don’t rely on the meet-and-greet. Bring your own plan.
Can You Resell or Transfer VIP Tickets?
It depends. Most VIP packages are non-transferable and non-refundable. The terms are usually buried in the checkout fine print.
Some artists allow transfers through Ticketmaster’s official transfer system. Others lock them to the original buyer’s account. If you’re buying from a third party-like StubHub or a friend-you risk being turned away at the door. VIP access often requires ID matching the buyer’s name.
Always check the transfer policy before you buy. If you’re buying as a gift, make sure the person you’re giving it to can use it.
Are VIP Tickets Worth It?
It’s not about value. It’s about experience.
If you’re looking for the cheapest way to see a concert, VIP isn’t for you. But if you want to feel like you’re part of something special-if you want to walk in before the crowd, grab that exclusive hoodie, and stand 10 feet from the stage while the artist looks right at you-then yes, it’s worth it.
Think of it like this: A regular ticket gets you into the room. A VIP ticket gets you into the story.
For many fans, the memories last longer than the ticket stub. If you’ve never been to a live show before, a VIP package might be the best way to fall in love with concerts. For seasoned fans, it’s a reward.
What to Watch Out For
- Hidden fees - VIP packages often include service fees, delivery fees, and processing charges that push the total way above the listed price
- Non-refundable - If the show gets canceled, you might only get a partial refund or store credit
- Age restrictions - Some VIP areas are 21+, even if the concert is all-ages
- Bag policies - VIP areas often have stricter bag rules. Don’t bring a backpack unless it’s small and clear
- Photo rules - Some artists ban phones during meet-and-greets. Don’t be that person trying to livestream your 10-second handshake
Always read the full terms before clicking "Buy." If something feels too good to be true, it probably is.
Alternatives to VIP Tickets
If the price is too steep, here are cheaper ways to get a better experience:
- Buy early - General admission tickets near the front sell out fast. Get in as soon as tickets go on sale
- Join the fan club - Fan club presales often give access to better seats before the public
- Look for floor seats - Sometimes floor tickets are cheaper than VIP but still give you the front-row feel
- Check local venues - Smaller shows often have more intimate setups. You might get closer without paying $800
You don’t need a VIP package to have an amazing night. But if you want the full treatment, it’s still the most reliable way to get it.
Are VIP tickets on Ticketmaster guaranteed to get me closer to the stage?
Not always. VIP tickets usually include reserved seating in premium sections like the first 10 rows, but the exact location depends on the venue layout and how many VIP packages are sold. Some venues have VIP sections that are elevated or off to the side, not directly in front. Always check the seat map on the event page to see exactly where your VIP seats are located.
Can I buy VIP tickets the day of the concert?
Very rarely. VIP packages are sold in limited quantities and usually sell out during the initial ticket sale. Once they’re gone, they’re gone. Some artists may release a few extra VIP tickets a day or two before the show if demand is high, but this isn’t common. Don’t count on it.
Do VIP tickets include parking?
Almost never. Parking is almost always an extra cost, even for VIP guests. Some venues offer preferred parking spots for VIP ticket holders, but you still have to pay for it. Check the event page for parking details or contact the venue directly.
Can I upgrade my regular ticket to a VIP ticket later?
No. Ticketmaster does not allow upgrades from regular to VIP tickets after purchase. If you want VIP perks, you have to buy the package during the initial sale. Once the VIP inventory is sold out, there’s no way to get it later.
What happens if the concert is canceled or rescheduled?
If the concert is canceled, you’ll typically get a refund for the ticket price, but not always for the full VIP package cost. Merchandise, food, or exclusive items are often non-refundable. If the show is rescheduled, your VIP ticket usually transfers to the new date. Always check the refund policy on the event page before buying.
Final Tip: Know What You’re Paying For
VIP tickets aren’t magic. They’re a business model built on emotion, scarcity, and the desire to feel special. If you go in expecting a once-in-a-lifetime moment, you might be let down. But if you go in knowing exactly what’s included-and what isn’t-you’ll walk away happy, even if you didn’t get to hug the lead singer.
Read the fine print. Plan ahead. And if you do get that front-row moment? Take a breath. Look around. This is why people love live music.
